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World Cup 2026, a twist for the Blues?

As it prepares to compete in Euro 2024, Didier Deschamps’ French team could well play in the 2026 World Cup with a new equipment supplier.

In a few weeks, the Blues will be at the Euro. Qualified for the competition which will be held in Germany from June 14 to July 14, 2024, Didier Deschamps’ men hope to do better than three years ago, with a premature exit in the round of 16. For this Euro 2024, the France team will once again be dressed by Nike. But the American brand’s contract with the FFF will end at the dawn of 2026. The candidates for potential succession will present their files on Monday and Tuesday.

As indicated The Team this Monday in its columns, several equipment manufacturers applied. Nike firstly, since the American brand intends to keep its property for a few more years. Adidas then, who would like to recover a French team which displayed its crest notably during the first world title in 1998. Puma finally, who does not despair of winning the piece. But the sports media also said that smaller candidates were in the running. The name of Decathlon was for example cited. While it appears unlikely that the company will be able to compete with opposing budgets, a twist cannot be completely ruled out.

The FFF hopes for a jackpot

In any case, it will be necessary to spend several tens of millions of euros to hope to dress the Blues between the 2026-2027 and 2033-2034 seasons. The leaders of the French Football Federation have noted that Nike had signed a contract worth 100 million euros per year with the German Manschafft, and they intend to reach an agreement on the same basis with the future equipment supplier of the Blues. For now and since 2011, Nike spends between 40 and 50 million euros each year to dress the Blues.

While Adidas is preparing to see its name associated with that of Kylian Mbappé on the Real Madrid side, it would like to do a double blow by recovering the tricolor jersey in two years. The battle promises to be tight between the two favorites (Nike and Adidas) and the stakes could quickly rise. How high will they go? The FFF secretly hopes that peaks will be reached.


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