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Will Kamal Haasan’s pan-Indian film Vikram demolish Akshay Kumar’s Prithviraj at the box office?


After the massive success of Pushpa: The Rise by Allu Arjun, RRR by Ram Charan and NTR Jr, and KGF: Chapter 2 by Yash, Pan-Indian OG hero Kamal Haasan is set to destroy the box office with his next highly anticipated film Vikram, which is slated for release on June 3rd.

Directed by Lokesh Kanagaraj and originally shot in Tamil, Vikram marks Haasan’s return to acting after a four-year hiatus. The prolific veteran, who is also producing the action thriller through his Raaj Kamal Films International banner, is currently at the 75th Cannes Film Festival promoting it with all his muscle and might.

The furor around Vikram is so great that no major Hindi films, with the exception of debutante Manushi Chiller’s Akshay Kumar and Prithviraj, are released on June 3 or the next fortnight. The next big movie to open will be Dharma Productions’ Jug Jugg Jeeyo, which is slated for release on June 24, three weeks after Vikram.

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After witnessing the tsunami pan-Indian films have wrought at the box office over the past six months, Bollywood filmmakers now know not to make the fatal mistake of pitting their films against also gigantic that promise much more for the same price. male. Except for Kumar.

Despite the dismal failure of his last outing, Farhad Samji’s Horrifying Shit Show of a Bachchan Paandey Film, he is repeating the same madness again. Although Kumar is celebrated for his business acumen far more than his acting prowess, he made the unforgivable mistake of releasing a bad movie at a very inopportune time. The Kashmir Files, which premiered a week before Bachchan Paandey, was gaining momentum. And to make matters worse, the RRR of SS Rajamouli opened the following week, extinguishing what little hope there was for Bachchan Paandey.

Made on a budget of a whopping Rs. 180 crore, Bachchan Paandey, which also starred Arshad Warsi, Kriti Sanon and Jacqueline Fernandez, struggled to raise even Rs. 70 crore (worldwide), becoming the one of Akshay Kumar’s worst performing films in recent memory. Meanwhile, only the Hindi version of RRR (also released in Telugu, Tamil, Malayalam and Kannada) fetched Rs. 276.82 crores. It’s only in India. Worldwide, RRR has grossed over Rs. 1,100 crore, its creators announced last month.

The box office numbers of Pushpa: The Rise and KGF: Chapter 2 are no less formidable. Since we are comparing the performance of these pan-Indian films with Bollywood films released around the same time, we only take into account the business that their Hindi versions did in the country. Pushpa: The Rise released on December 17 last year earned Rs. 108.26 crores while KGF: Chapter 2 fetched a staggering Rs. 430.95 crore.

Meanwhile, India’s lifetime collections of this year’s biggest Hindi films so far pale in comparison. Vivek Ranjan Agnihotri’s The Kashmir Files, Bollywood’s highest grossing hit of 2022 so far, earned Rs. 252.90 crores. Sanjay Leela Bhansali’s Gangubai Kathaiwadi, who follows next, has grossed a lifetime national collection of Rs. 129.10 crores.

One could say that the audience of Kumar’s Prithviraj and Haasan’s Vikram is different. But is it? Both films, led by massive superstars and mounted on big budgets, are being released in Hindi, Tamil and Telugu. If southern cinema is moving north, Bollywood is also trying to gain a foothold south.

This seems like a not-so-bad attempt to tap into new markets given that traditional Hindi film audiences are becoming wary and learning to look elsewhere for entertainment. Because even Yash Raj Films, which produces Prithviraj, can make you believe otherwise, cast a 54-year-old actor as Chauhan, who died at 43, and pair him with a 29-year-old woman younger than him. is not just factually wrong. , this is also a worrying problem.

At a time when Bollywood’s top producers are choosing star power over mere logic, pan-Indian films from the south have brought much-needed respite. They offer moviegoers everything: larger-than-life heroes, action-packed performances, sure-fire, well-researched stories, and stunning visuals. That their films dismantle old positions of power should therefore come as no surprise. Pan-Indian films effortlessly do what Bollywood had grown too complacent to care about. Make magic on the big screen.

As Hindi filmmakers reel under this huge pan-Indian wave that seems to be crashing on all coasts breaking all boundaries, Rajamouli has started working to bring the Mahabharata to the screen. And NTR Jr has announced two more pan-India projects. This wave will be difficult to contain. Bollywood better catch up before it takes everything in its path.

(Edited by : Priyanka Deshpande)

First post: STI


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