ST. LOUIS — Amazon is “in talks to invest” in Diamond Sports Group, a move that would “advance the e-commerce giant’s aggressive push into sports content as it takes on streaming competitors like Disney and Netflix,” reported Monday the Wall Street Journal.
Diamond, which filed for bankruptcy earlier this year, is “actively negotiating a strategic investment and multi-year streaming partnership with Amazon,” sources told the WSJ. Diamond operates Bally Sports Midwest, which locally broadcasts games of the St. Louis Cardinals of Major League Baseball and the St. Louis Blues of the National Hockey League.
If a deal is reached, Prime Video “would eventually become the streaming home for Diamond games.”
Diamond, which owns local rights to about half of the MLB and National Basketball League teams and about a third of the NHL teams, “would continue to operate its cable networks through its existing partnerships “, according to the report.
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