Why US Open beer girl Megan Lucky didn’t drink in 2023

US Open beer Megan Lucky was back at the famous Queens tennis tournament, but apparently didn’t get the screen time she had in previous years.

Lucky claimed in an Instagram post on Sunday that “whoever was in charge didn’t want me on the jumbotron this year.”

Lucky has gained internet fame over the past couple of years with his beer drinking skills which went viral during the 2021 and 2022 US Open tournaments.

The 27-year-old New Jersey native attended the Open on Friday, according to her social media.

However, this time around, she never made it to the video board.

“I don’t know their reasons, they haven’t shared them with me, but I still had a lot of fun and I’m at peace with it,” Lucky said in the video.

“I know the universe has a plan for me and like I said last time the beer girl is part of me and maybe I’ll take her soon to another sport that wants her energy playful, so watch out for that.

“But for now, it’s not the end, it’s only the beginning of a new era.”

Lucky rose to fame when she was caught drinking her Heineken on the Jumbotron during the 2021 tournament.

Tennis has a typically buttoned-up personality and this untraditional behavior quickly made its way onto social media and even ESPN.

She returned the following year where she was again placed on the video board and drank another beer, with the US Open even talking about it on social media.

Lucky told the Post in August that she planned to return for a third straight year and posted early last week that the beer girl would indeed be heading to Queens.

Lucky has been able to put some of her fame to good use in some work — she told the Post she has partnered with several liquor brands, including Truly — but is looking to build her personal brand further.

“I still haven’t been able to really monetize. So I’m starting to post more on my social media,” she said in an interview last month.