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Why Mélenchon and Jadot opt ​​for completely different communication strategies


Alexis Delafontaine
modified to

06:34, April 03, 2022

A week before the first round of the presidential election, the candidates are throwing themselves into a confrontation of political communication. On the left, Jean-Luc Mélenchon and Yannick Jadot are the two best placed and have a totally different campaign strategy.

DECRYPTION

Two candidates from the left and two totally opposite communication strategies. One week before the first round of the presidential election, Jean-Luc Mélenchon and Yannick Jadot are looking to score points each in their own way. While the leader of the Greens wants to be omnipresent, the rebellious candidate has never been so discreet…

Jean-Luc Mélenchon is rare

Jean-Luc Mélenchon, at 16% in the polls, absolutely wants to avoid the faux pas a few days before the first round. For a month, the rebellious leader has been rare, participating only in his weekly demonstrations of force with a speech and a millimeter scenography. He therefore refuses to chain TV or radio sets so as not to fall back into the trap of 2017. At the time, during the last week, the rebellious proposed “the Bolivarian alliance” with Venezuela. A mistake that cost him dearly.

Yannick Jadot occupies the media space

Unlike the rebellious candidate, Yannick Jadot, at 6% in the polls, seeks to occupy the media space with televised debates and shock operations, like Saturday in Compiègne against hunting with hounds. A way for the leader of the Greens to stop the dynamics of useful voting for Jean-Luc Mélenchon by establishing himself as a credible candidate on the left. A strategy that does not scare the Insoumis: “He is everywhere, inaudible and very banal”, tackles one of them.


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