Apple will integrate RCS on iPhone. The move, which comes after sustained pressure from tech giants like Google and Samsung, as well as in response to the EU’s Digital Markets Act, promises to significantly improve message interoperability between different platforms.
Coincidence or not? Apple made a big announcement the day after Nothing announced that it had found a technical way to bring iMessage to its Nothing Phone (2). But it is more likely that the announcement coincides with the DMA (Digital Markets Act).
In any case, Apple announced that its iPhones will support RCS (Rich Communication Services) in 2024. The move follows long-standing pressure from companies including Google and Samsung. According to an article from 9to5Mac, an Apple spokesperson said the company will add support for the RCS Universal Profile, a standard established by the GSM Association, which should provide a better interoperability experience compared to SMS or MMS.
This feature will work in parallel with iMessagewhich will remain the messaging experience the safest for Apple users. The introduction of RCS to iPhone could enable features such as delivery receipts, input indicators, and sending high-definition images and videos between iPhone and Android devices. This development is likely a response to regulatory pressure from the European Union’s Digital Markets Act.
What is RCS and what are the benefits for users?
RCS is designed to replace traditional SMS/MMS, offering functionality similar to instant messaging, such as WhatsApp or iMessage. So this means that iPhone will offer better integration and smoother communication with Android users, with features like read receipts, current typing, improved group messages, and more.
Especially since RCS is promoted as a universal standard for messages on mobile networks. Its adoption by Apple will contribute to greater uniformity of messaging services across different platforms and devices.
The integration of RCS could change the dynamics of iMessage usage, although it is likely that Apple will maintain proprietary features to keep iMessage attractive to its users.
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