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Twitter’s C-suite fades as Musk cements power over the company


New York
CNN Business

On Oct. 27, the same day Elon Musk closed his $44 billion deal to buy Twitter, the company’s chief customer officer, Sarah Personette, tweeted that she “had a nice chat” with the new owner of the social network.

The next day, Personette resigns.

In less than a week since Musk acquired Twitter, the company’s C-suite appears to have almost entirely gotten rid of, following a mix of layoffs and resignations. Musk also disbanded Twitter’s former board.

In their place, Musk is now the social platform’s CEO and sole director, according to a securities filing, cementing his unique influence on one of the world’s most influential platforms at a time when he is considering major changes in its operation. At the same time, Musk also leads several other companies, including as CEO of Tesla and SpaceX.

Musk immediately fired four of Twitter’s top executives – CEO Parag Agrawal, chief financial officer Ned Segal, general counsel Sean Edgett and chief policy officer Vijaya Gadde. Then on Tuesday, Personette and Director of Human Resources and Diversity Dalana Brand confirmed in tweets that they had resigned from the company on Friday.

Nick Caldwell, GM of Core Technology, changed his Twitter bio to “former Twitter Exec,” and Jay Sullivan, GM of Consumer Products and Revenue, removed the company and its title from his Twitter bio. The New York Times also reported on Tuesday that chief marketing officer Leslie Berland has left the company; Tuesday night, she tweeted a single blue heart.

It’s unclear whether Vice President of Operations Lindsey Iannucci, the other two members of Twitter’s leadership team, will remain with the company. Twitter did not respond to a request for comment on the current employment status of Caldwell, Sullivan, Berland and Iannucci.

In place of the former Twitter executive, Musk appears to have enlisted venture capitalists and friends to work with him as he weighs product changes, major layoffs and product changes.

Investor Jason Calacanis and Sriram Krishnana crypto-focused general partner at Andreessen Horowitz and the former head of Twitter’s consumer teams, both confirmed on Twitter that they were working with Musk to run the business and brainstorm new products. Musk also reportedly brought in Craft Ventures partner David Sacks, as well as a handful of Tesla engineers.

Calacanis earlier this week tweeted that he was in New York on behalf of a Twitter meeting with “the marketing and advertising community.” He also tweeted questions to Twitter users about the platform’s follow and bookmark features.

Twitter security and integrity officer Yoel Roth also remained with the company. In recent days, he’s tweeted about the company’s efforts to address an outpouring of hateful rhetoric on the platform, and Musk on Twitter encouraged users to follow him for “the most accurate understanding of what’s going on.” happens with trust and security on Twitter”.

Musk could also get some behind-the-scenes advice from Twitter founder and former CEO Jack Dorsey. Dorsey, who has long been friends with Musk, moved his nearly $1 billion stake in Twitter as an investment in the new Musk-owned company. Dorsey previously called Musk a “singular solution I trust” for the company’s future and agreed to offer advice on how to handle Twitter.

Twitter’s new owner said it plans to create a new content moderation council, made up of “representatives with widely differing opinions” to help determine Twitter’s policies. For now, he pointed out that the policies of the platform have not yet changed.




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