“It’s my job” comes back all summer on 40 original business ideas, business creations that respond to the times. Thursday July 28, the portrait of Mickael Bennarouch, who launched “Tribekai”to help entrepreneurs know where to start in the jungle of franchise networks.
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Franchising is a system that has been on the rise in France for years. Joining a network of stores or restaurants to open your own business has exploded: in ten years, the number of franchise stores has increased by 50%. A heavy trend, which continues to accelerate, and to which the health crisis has given an additional boost.
How to choose the right network when, for example, you are an employee looking for retraining?
“Today the French Franchise Federation lists approximately 2,000 networks of franchises”Michael Bennarouch
“Between the difficulties of sectors of activity that are difficult to define, the geographical area and then the budgetary constraints, it is true that knowing, today, what is the ideal brand, it is a real challenge when you are an entrepreneur and a priori first-time franchise holder”, describes Mickael Bennarouch. WhetherThere were matchmaking sites, none offered an algorithm to facilitate the right meeting at the right time, as many other sites do in other areas.
To launch such a business, it took two years of research and development, hiring specialists, creating about twenty algorithms. This requires investment. Tribekai, launched at the last franchise show, has a original economic model: it preserves the finances of people who start franchising. And obviously it works.