Tiger Woods has officially launched his new clothing line.
The biggest name in gaming launched its “Sun Day Red” brand in partnership with TaylorMade Monday evening at an event ahead of this week’s Genesis Invitational.
The launch of the golf icon’s new clothing brand comes after he announced in January that he was ending his 27-year relationship with Nike, leading to speculation about what Woods would do next .
“It’s the right time in my life,” Woods said Monday, according to the PGA Tour website. “It’s a transition. I am no longer a child. I want to have a brand that I’m proud of moving forward.
The name “Sun Day Red” began circulating late last month after NUCLR GOLF discovered trademark applications with the United States Patent and Trademark Office, which were reviewed by The Post.
The new line will launch on May 1 and the “Sun Day Red” brand will be a separate company from TaylorMade with its own headquarters, staff and designers.
“It is independent from TaylorMade and is led by an independent group of executives who are part of my team – I couldn’t be more thrilled – so we can focus on what matters most to this brand. … This brand will have its own identity,” said David Abeles, CEO of TaylorMade.
Woods has had a relationship with TaylorMade since 2017, when he began using their clubs after Nike closed its golf equipment business.
The new brand’s logo features a tiger made up of 15 stripes to represent each of the major championships won by Woods during his career.
Abeles told the Wall Street Journal that if Woods were to win another major tournament, they would add a 16th stripe to the logo.
The clothes are described as high-end clothing including polo shirts costing between $115 and $135 and shoes that can cost more than $200, the outlet reported.
Red has become Woods’ signature over the course of his career, particularly on Sunday when he wore a variation of the color to compete after a suggestion from his mother Kultida.
“It started with mom,” Woods said at the launch event Monday. “Mom thought that being a Capricorn, my power color was red, so I wore red as a junior golfer and won a few tournaments. And there you have it, I go to a university that is red, Stanford is red. We wore red on the last day of every tournament, and then every tournament I competed in as a professional, I wore red. It has become synonymous for me.
All eyes will be on Woods this week at the Genesis Invitational as he returns from ankle surgery he underwent after having to withdraw from last year’s Masters.