This TikTok-Viral makeup primer is just $10 at Walmart

Love it or hate it, one thing we can’t deny is that TikTok opened our eyes to the world of drugstore beauty. Where before we thought the premium brands sold at Sephora and other beauty counters reigned supreme, TikTok has shown us that budget brands can perform just as well as their expensive counterparts.

And a very affordable makeup primer, only $10, has been all the rage on TikTok lately: elf’s Poreless Putty Primer. Viral Primer is touted as a way to clear pores and keep your foundation in place all day, with effectiveness on par with any high-end brand. (A reviewer below called it “the holy grail” for smooth, natural-looking skin.) Although it looks light pink in the clear container, it stays sheer and helps build a base. adherent for the make-up of your face.

With a velvety texture – thanks to the addition of squalene – this transparent base is also hydrating for people with dry skin. So not only will it provide a pore-free effect under your makeup, but it can also help your skin retain moisture throughout the day.

If you’re considering taking the plunge but don’t always trust influencers, just check out the reviews on Walmart’s website. It seems customers agree that the social media hype is real – with over 2,600 reviews, the product has retained a 4.5 out of 5 star rating.

Ahead, read testimonials from some satisfied reviewers.

“I’ve been using it for a few weeks and it’s been a game changer. It makes application smoother, makeup lasts longer, and foundation and concealer feel smoother on my skin and more natural. It works great good on my eyes too; I no longer use eyeshadow primer. daxj

“Really happy with my purchase. The filler minimizes pores and gives a soft glow to the skin. I like that the luminosity is there but not in a harsh, glittery way, it’s natural enough to be worn day or night. I also like that it’s not greasy at all. — JaneJane

“I love the poreless putty primer, I’ve ordered it several times and it’s my holy grail for the soft and smooth look of natural skin. My pores are mostly in the cheek area, so which hides pores to give me a flawless look. I will be a user forever. Highly recommend” – Jackie66