They have commitments to China – We want to bring the industry back to the United States


Rapper Kanye West said on CNBC’s “Closing Bell” on Thursday that he terminated the contract between his company Yeezy and Gap Inc. in part because “they have a lot of commitments to China” and wanted to bring the industry back to America.

West said, “It was always a dream of mine to be at The Gap and bring the best possible product to the masses. And I always talked to them about making $20 products, like the best product in the world designed on the same level as the biggest fashion houses in the world at $20 for people. And so we went through three years. You know, honestly, there are always struggles and back and forths when trying to build something new and get on teams. So we designed an entire collection, and I actually couldn’t get the actual price I wanted for that collection, and then they actually took one of the shirts and sold it for $19. I didn’t price my stuff, I priced my stuff around 200 and above their full price normally, then made the exact shirt for $20. Plus, they made pop-ups. I signed with them because they had in the contract they said they were going to do stores, and they just ignored us about building stores. It was very frustrating. It was very disheartening because I was just putting in everything I had.

He added, “’They have a lot of commitments to China. We wanted to do localized manufacturing, which is totally possible with the factories I buy here in California. We can really bring the industry back to America.

Follow Pam Key on Twitter @pamkeyNEN



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