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the Noz destocking brand obtains almost all the lots of clothing put up for auction

The sound of the hammer resounds in the hall of Vendeville, near Lille. More than one million unopened Camaïeu pieces were sold at auction on Wednesday 2 October. The mark of ready-to-wear parted ways with what remained in its warehouses and boutiques, which have been closed since last month due to its compulsory liquidation. Ldestocking brand Noz leaves with 18 of the 20 lots put up for sale by putting 3,820,000 euros on the table. An unexpected marketing stunt.

>> Camaïeu definitely lowers the curtain: “The end of a great story” for the “camaïettes” of Vendôme

We’re in our calculations, so it’s ok“, reassures the buyer of this brand, Sébastien Jaffrès, we think we have made a very good deal for our customers especially, who will be able to take advantage of all these goods very soon in the stores.”

“It’s a brand that is well known, it will necessarily be attractive. We will be able to fully benefit all customers with products from this beautiful brand.”

Sébastien Jaffrès, buyer of Noz

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About fifty buyers leave empty-handed. “We have no regrets because the lots were way too expensive, that’s the game“, notes fatalistic one of them. Behind his desk, the auctioneer, Patrick Deguines of the Mercier study, expected a recipe twice as low: “I think most buyers were higher than they expected before the sale. This is the successful bet of the auctioneer.”

Clothes, coats, t-shirts and other jackets are partly stored here in Roubaix, at the headquarters of Camaïeu. This auction is not for everyone. “After witnessing the execution of Camaïeu in court, grinds Laurent Gunst, staff representative and former treasury manager, I feel like scavengers coming to carve up the rest of society.

Among the lots purchased, we find the autumn-winter collection, designed by Elsa Brunois. She feels “a big sense of waste. There is a lot of work, energy. Lots of people worked on this collection. We really hoped that it could restore Camaïeu’s image and obviously bring performance to the brand, resumes the collection coordinator. We are very disappointed to see how much it will go for probably excessively low prices.“The next and final step in the liquidation of Camaïeu will be the sale of the brand. The name will once again be sold at auction.

Liquidation of Camaïeu: the Noz brand offers itself almost all the lots of clothing auctioned – the report by William Delesseux

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