The Mets will sell out in a Super Bowl ad

Goldberg was hired by the Mets a year ago as part of broader team revitalization and awareness efforts under Cohen. Prior to the Mets, Goldberg worked for American Express and General Electric, where he helped produce a Super Bowl ad.

He said his department was brainstorming ideas for the Mets in late December when someone suggested a Super Bowl commercial. From previous experience, Goldberg knew that it was very late in the year to buy in-game time slots, as many companies often begin the process of producing such advertising – often among their advertising purchases most important of the year – nine months in advance. . But he checked with Fox and, to his surprise, he was told that a few slots were still available.

In early January, Goldberg pitched the idea to Cohen, who immediately approved.

“He said, ‘Let’s go, this could have a big impact,'” Goldberg said.

The commercial was shot primarily in Port St. Lucie, Florida on January 30 with Nimmo, Lindor, Tomás Nido, Luis Guillermo and Mr. Met. Díaz was in New York after receiving the Good Guy Award from the New York Chapter of the Baseball Writers Association of America at their annual dinner, so his part was filmed there. Senga filmed his cameo in Fukuoka, Japan.

Players are shown answering phones and selling tickets, with Díaz, the Mets closest, taking particular joy in completing his deal. Goldberg, who was recording in Port St. Lucie, said that while all the players worked to perfect their tracks, Nimmo took a particular interest in how the whole process went.

And of course, Mr. Met attacked the role with one of his typically deep and penetrating performances.

The Mets said their ad will air as the broadcast transitions from the pregame show to actual game coverage — around 6 p.m. ET — and back again at the end of the game. of the first trimester.