The Choco Taco is not quite dead yet

“We heard from our fans, and we hope to bring this favorite treat back to ice cream trucks for years to come!” Klondike tweeted to a discouraged fan on Wednesday.

After Klondike confirmed that Choco Taco was chopped, people mourned the product online. Some have floated ideas on how to bring him back.

“I’d like to buy the rights to your Choco Taco and keep it from melting away from the childhoods of future generations,” co-founded Reddit Alexis Ohanian tweeted at Unilever (UL)the Klondike parent company.
Senator Chris Murphy joked that he planned to introduce “legislation to invoke the Defense Production Act to mandate the continued manufacture of Choco Tacos”. This tweet got over 10,000 likes.

The brand saw the outpouring of love for Choco Taco, she said, and decided to rethink the move.

“The overwhelming support for Choco Taco has certainly made us reconsider our long-term plans,” Klondike said in a statement emailed to CNN Business on Friday. “The team is working on a plan to bring him back, although it may take a while,” Klondike said.

But don’t get too excited.

“There is currently no specific time frame to bring back the Choco Taco,” Klondike noted.

Klondike initially said it was discontinuing Choco Taco due to “an unprecedented spike in demand in our portfolio.” Many businesses have reduced their portfolios or menus during the pandemic to help meet the demand for more popular items.

But some people didn’t buy the explanation. They thought it was all a stunt and that Klondike never planned to kill off the Choco Taco – just create enough buzz to ensure it would be well received when it inevitably returns.

Klondike addressed the theory in a July tweet, written from the perspective of, who else, Choco Taco. “I want to address the rumours: I’m really let down, this isn’t a publicity stunt,” the ice cream taco said. “I knew you loved me, but not SO much.”

The brand reiterated in a statement to CNN Business Friday. “The shutdown was the result of complex production challenges and not a stunt,” Klondike said.


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