Taylor Swift’s surprise announcement of the film “haunted” Universal and prompted it to release the latest installment of “The Exorcist” a week early.
The “Karma” singer took to social media Thursday morning to announce that her movie Eras Tour would hit theaters on October 13, the same release date the distributor set for “The Exorcist: Believer.”
But after AMC ticket presales for the concert film reportedly topped $10 million and sparked “#Exorswiftmemes, Jason Blum – one of the producers of the ‘The Exorcist’ sequel – said the horror flick would be pushed forward to an October 6 release date.
“Look what you made me do,” the Blumhouse Productions founder and Oscar-nominated producer wrote, in a nod to the singer’s 2017 song.
“The Exorcist: Believer goes 6/10/23 #TaylorWins.”
The horror flick isn’t Swift’s only potential contender to back out of a potential release date showdown.
Rapper Moneybagg Yo has pushed back the release date for his ‘Hard to Love’ project after learning that Swift will be releasing new editions of his ‘Midnights’ album on May 26.
“Everyone be patient with me, man, let Taylor do this shit,” the rapper said in a video shared on social media.
Swift’s movie announcement led to fans experiencing “wait times and lags” to purchase tickets on the AMC Theaters app and website, NBC News reported.
The tour, which kicked off in March and is set to run through the end of next year, is expected to gross more than $1 billion.
“It would be unwise to underestimate the power of Taylor Swift to attract legions of Swifties to the multiplex, but the exit (could) also attract new fans wishing to participate in the Eras Tour experience,” said analyst Paul Dergarabedian. senior media at Comscore, told the outlet.
“It could propel an unprecedented opening weekend that could possibly exceed $100 million.”
The Huffington Gt