A ready-to-wear brand that is celebrating its 60th anniversary, the Daniel Hechter company, owned by the German Aulbach family, is present in 66 countries, and achieves an annual turnover of 200 million euros.
The brand bears the name of its creator. Daniel Hechter was born in Paris in 1938, into a family that owned a ready-to-wear business. He himself became a designer, after creating his first workshop at the age of 18. He will make a name for himself when in 1957, Brigitte Bardot will wear one of his creations in the film A Parisian woman. In 1962, he created his own label. Its goal is then to offer luxury ready-to-wear and to diversify its offer with accessories.
A big fan of football, he took over a small club in 1973: Paris Saint-Germain, which vegetated in the 3rd division. He set up a professional section there and took the team to the first division. He thus becomes the first president of the club in his pro form. It was he who designed the club’s famous jersey, blue, red and white. Jersey whose colors are still the distinctive sign of the team.
The 70s/80s will mark a golden age for Daniel Hechter before his aura begins to decline. In 1998, the company was sold to the German group Aulbach.
Today, the brand is present in 66 countries and has greatly diversified. Daniel Hechter is a brand of clothing, underwear, accessories, pens, household linen and even wallpaper. If the brand still proudly displays a “Hechter Paris”, the French market only represents 5% of its turnover. Above all, nothing is made in France anymore…
When we point out to Thierry Mulliez that Daniel Hechter no longer manufactures anything in France, he gets annoyed:
“You cannot necessarily find the industrial tool there, and you lack aid from the public authorities. We tried to return to France a few years ago, we did it a little too early, we We had Made In France suits, but we had forgotten to go further in the dressing room, to have a shirt, tie or jeans, and today we are going to come back to that, but we did it a little too soon .”