Survey Provides Snapshot of Canadians’ Charitable Giving During COVID
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A recent Ipsos poll, conducted on behalf of the charity platform CanadaHelps, provided insight into how some Canadians balanced their charitable giving amid the COVID-19 pandemic, finding that the youngest population the respondent increased her donations the most.
The survey of 1,000 Canadians over the age of 18 across the country found that 12% increased their donations to charity during the pandemic, compared to 18% who reduced their donations.
Twenty-five percent of those polled said they did not give money to charity and 45 percent said they had not changed the amount they gave.
Survey data shows that people living in Saskatchewan and Manitoba (25 percent) were the most likely to cut back on their charitable giving, followed by British Columbia and Ontario (21 percent), Alberta and Atlantic Canada (16 percent) and Quebec (10 percent). hundred).
Twenty-one percent of women and 14 percent of men cut back on their donations, according to the survey.
“At a time when charities face an unprecedented demand for services, we would like to see more Canadians donate to charity,” said Marina Glogovac, President and CEO of CanadaHelps in a statement . “For almost two years, many Canadian charities have had the difficult task of trying to meet the growing demand for their services while facing significant drops in revenues and reduced capacity.”
In a breakdown, the poll shows that 17% of people aged 18 to 34 increased their donations during the pandemic, compared to 9% of people aged 35 to 54 and 12% of people 55 and over.
Residents of Ontario were more likely to donate more than before at 15%, followed by British Columbia and Alberta at 13%, Saskatchewan and Manitoba at 10%, Quebec at 9% and the Atlantic provinces at 6%.
The survey did not include data for the territories.
“In our previous giving reports, we identified a worrying donation gap, with younger generations not giving as much to charity as older generations,” Glogovac said. “The information from this new survey offers an encouraging sign that gives us a lot of hope for the future.”
The Ipsos survey was conducted between November 11 and 15, 2021 on behalf of CanadaHelps.org. A sample of 1,000 Canadians over the age of 18 was interviewed.
The weighting was then used to balance the demographics to ensure that the composition of the sample reflects that of the adult population according to census data and to provide results intended to approximate the universe of the sample.
The accuracy of Ipsos online surveys is measured using a credibility interval. In this case, the survey is accurate to ± 3.5 percentage points, 19 times out of 20, if all Canadian adults had been surveyed.
The credibility interval will be wider among subsets of the population. All polls and polls may be subject to other sources of error, including, but not limited to, coverage error and measurement error.
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