Sunday’s game was the most-watched Super Bowl in history.
Approximately 123.4 million people watched the series across multiple platforms, including CBS, Paramount+, Univision and Nickelodeon, which featured commentary from SpongeBob and his friends. In total, more than 200 million people watched at least part of the game, according to CBS, which cites data from Nielsen and Adobe Analytics.
The Kansas City Chiefs became back-to-back Super Bowl champions on Sunday after beating the San Francisco 49ers 25-22 in overtime.
Viewership was up 7% from last year’s championship game, which at the time held the record for most-watched Super Bowl.
Sunday’s game was also the most-watched telecast on a single network, CBS said.
About 2.2 million people watched the game on Univision, making it the most-watched Spanish-language broadcast of the Super Bowl, CBS said.
Several factors likely contributed to this high viewership. Earlier this month, Nielsen expanded its availability of “out-of-home” viewership – which includes audiences in airports, hotels, bars, etc. – to all 50 states.
Additionally, the game went into overtime and, like much of the season, Taylor Swift, who is dating Chiefs tight end Travis Kelce, was at the game.