Shop Fitness Deals & Activewear Sale Now

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If you’re like us, the last part of December was a bacchanalia of sugar cookies, roast beasts and enough rum cocktails to make Jack Sparrow blush. The holiday season is usually one last hurrah before finally committing to a wellness goal or two in the New Year. And what better way to ring in 2023 than by investing in the perfect gym gear and apparel to start the year off right? For that, we found incredible sales at Athleta, lululemon, and Academy Sports + Outdoors.

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There are tons of great savings on popular sportswear brands like Nike, Under Armour, Reebok and more. In addition to great sportswear, there are sales on great fitness tech like Bowflex and Schwinn to make reaching your wellness goals even easier. Here’s a selection of the best New Year’s health and fitness deals you can get today.

The lululemon post-holiday promotions are live: Shop the bestselling leggings, hoodies and bras

New Year’s offers: 100+ best sellers on Amazon, Walmart, Nordstrom and more

The 5 best New Year’s health and fitness deals

  1. Outdoor Voices Doing Things Bra for $19 at Outdoor Voices (save $39)
  2. Reebok Tiro 23 Pro Pants for $38 at Adidas (Save $57)
  3. Athleta Summit Down Jacket for $99.99 at Athleta (save $100)
  4. Echelon Echelon GT+ Connect Bike for $692.99 at Echelon (save $207)
  5. Bowflex Xtreme 2 SE Home Gym for $999 at Bowflex (save $1,499)


New Year's health and fitness sale: Save big on Reebok activewear and shoes

Get an extra 50% off at checkout with promo code EOSS

For the New Year, Reebok is offering something really great: cumulative discounts. When you apply the promo code EOSS at checkout, you can save an additional 50% on select items like the Reebok Classics Vector Track Jacket. It normally costs $75, but after all discounts are applied, it only costs $29.98.

Reebok New Year Sale


Save up to 60% on the store

Whether you’re shopping for yourself or the fitness enthusiast in your life, there’s an Adidas sale on everything from shoes to fleeces, with prices up to 60% off. For example, the Tiro 23 Pro Pant conforms to your body for optimal comfort, yet is attractive and made with recycled materials. These pants are normally $95, but with a 60% discount, you can grab them for $38.

Adidas New Year Sale


Specials on activewear and accessories

Looking for great deals on lululemon athletic fashion? Shop tons of top-selling lululemon activewear including t-shirts, fleeces and shoes.

lululemon New Year’s Specials


Save up to 60% on women’s activewear

Athleta is a great destination for activewear that doesn’t compromise on style. Right now you can enjoy up to 60% off joggers, tights, jackets, sweatshirts and more. The Summit down jacket has an excellent warmth-to-weight ratio and is available for a $100 discount.

Althea New Year Sale


Save up to 20% with promo code CHEERS at checkout

Nike is starting the new year off right with sales of up to 20% off footwear and outerwear. Even items that are already on sale like the Nike Free RN 2018 women’s running shoes are even more affordable when you enter the promo code CHEERS at the register. After the discount is applied, these shoes can be had for just $47.98.

Nike New Year Sale


Up to 60% off

Nordstrom is offering up to 60% off fashion, home and beauty products. Among the discounts are its Zella Cara joggers and leggings, which can be had for as low as $22.12 for a limited time.

Nordstrom New Year’s Sale


Bowflex New Year's Sale: Save up to $500 on fitness tech

Save up to $500 with free shipping

Bowflex is synonymous with home fitness, and its strength and cardio equipment makes it a little easier to make sure you’re actually sticking to your regimen. For the New Year, Bowflex is offering up to $500 off its machines. The Bowflex Xtreme 2 SE home gym packs 210 pounds of resistance and costs $1,304.99 after applying the $500 discount.

Bowflex New Year Sale


Save up to 60% on clothing and accessories

The Aerie Clearance Sale has tons of great deals on leggings, shirts, hoodies, tank tops, and even skirts. Glamorous deals like the Aerie Velor Cropped Hoodie usually go for $49.95, but it’s only $19.95 after the discount is applied.

Aerie New Years Sale


Get up to $250 with free and fast shipping

Hydrow rowers make total body training easy, with guided exercises from a 22-inch touchscreen. The Hydrow Rower ships within weeks and is available for just $2,245 after a $250 discount.

Hydrow New Year Sale

Sports + Outdoors Academy

Save up to 50% on apparel, outdoor gear and fan gear

Academy Sports + Outdoors is offering deals of up to 50% off outdoor apparel and accessories. The Powerblend Champion Men’s Fleece Graphic Hoodie normally retails for $55, but is available for just $27.49 after the discount is applied.

Academy Sports + Outdoors New Year’s Sale


Save up to $200 with free shipping on all bikes

Nothing burns calories like a little cardio session on an exercise bike. Indoor stationary models like the Schwinn IC4 exercise bike come with guided exercises from an LCD screen and are only $999 after the $200 discount is applied.

Schwinn New Year Sale

Outside Voices

New Year's Health and Fitness Sales: Save Big on Activewear Outdoor Voices

Up to 70% off

Outdoor Voices is offering up to 70% limited-time savings on its iconic activewear. The popular Doing Things Bra is its best-selling medium-support bra, perfect for everyday workouts, and costs just $19 after the 65% discount is applied.

Outdoor Voices New Year Sale


Save 23% on all connected equipment

Echelon is a trusted name in fitness technology and has rowing machines, treadmills, bikes, and even mirrors in its product line. Ringing in 2023, you can save 23% on its famed gear, including the Echelon GT+ Connect Bike which is just $692.99 after the discount is applied.

Echelon New Year Sale

girlfriend collective

Save up to 50% on sustainable sportswear

Girlfriend Collective prides itself on sportswear that is ethically made with sustainable materials. For a limited time, you can save up to 50% on everything from tank tops to sports bras so you can look your best when you sweat it out in the gym or at home.

Girlfriend Collective New Year Sale

under protection

Save up to 50%

No promo code? No problem. Under Armor’s semi-annual sale offers savings of up to 50% on premium activewear. The men’s UA Storm ColdGear Infrared down jacket is normally $260, but only costs $194.97 after the discount is applied.

Under Armor New Years Sale

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Prices were accurate at the time this article was published, but may change over time.

USA Today

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