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Reviews |  Too many American women have a drinking problem

Marketing teams have also realized that presenting alcohol as a reward or relaxation tool for tired mothers can be an effective strategy. The #WineMom trend was born, and with it came happy hours, vodka-enriched travel mugs, and the normalization of alcohol to deal with all things parenting.

Last year, Tropicana launched a marketing campaign called “Take a Mimoment,” which featured hidden mini-fridges around the house where parents could sneak in a mimosa made with Tropicana juice. Sobriety advocates were quick to call the brand on it — after all, hiding drinks usually signals a drinking problem. Tropicana apologized and celebrities such as Molly Sims and Gabrielle Union deleted their Instagram posts promoting the Tropicana mimosa.

But it seems that we still have trouble drinking. In recent years, there has been a flurry of articles about “mommy wine culture” and alcohol abuse among women. Former ABC News anchor Elizabeth Vargas has released a memoir about her addiction. Others have made a career out of their sobriety, like writer Holly Whitaker, whose book “Quit Like a Woman” skyrocketed after model Chrissy Teigen said it persuaded her to quit drinking.

Millennials reportedly drink less than other age cohorts, but overall health statistics aren’t improving. From 1999 to 2017, alcohol-related deaths among women increased by 85%. It’s a staggering number, and I, like many others, hope that alcohol will one day follow the path of cigarettes – now a social ill slapped with bold warning labels.

When I first started thinking about sobriety, I knew alcohol could be bad for the liver, but I was troubled to learn that it also attacks the immune system and is linked to over 60 different diseases. . With today’s obsession with “clean” food and “non-toxic” food, it’s surprising that so many people are willing to pour ethanol – a literally toxic substance – into their bodies on a regular basis. Recently, the American Cancer Society changed its recommended alcohol intake to zero due to its strong association with cancer.

Once you know the truth about the effects of alcohol on the body, you can’t ignore it, especially if you have family members who have struggled with alcohol abuse. I thought of my grandfather, who died of liver disease, and my mother-in-law, whose life (and subsequently the lives of her children) was destroyed by alcohol. I thought about the nights I put my kids to bed drunk and how they noticed the change in my voice when I drank. I thought of arguments with my husband, insomnia, dry mouth, headaches and regrets.

I typed “Do I have a drinking problem?” in a search engine and saw many other people asking the same or similar question. The actions I took afterward led me to today and over a year of sobriety.


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