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Reviews |  Facebook gets a new name

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Reviews | Facebook gets a new name

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It’s no surprise that Zuckerberg sounded upset when it was suggested in an interview that there was a link between the scandals and the rebranding. “We started long before the current cycle [of news]. I think the current cycle clearly has nothing to do with it. While I think some people might want to link this, I think it’s kind of a ridiculous thing. On the contrary, I think this is not the environment in which you would want to introduce a new brand, ”he told Alex Heath of The Verge.

He kept coming back to the theme of sprinting into the future in a desperate race. “For me, on a personal level, I feel like we’re running towards something we’re passionate about,” Zuckerberg told Dylan Byers of Puck News.

Or run away. And, unfortunately, I’m afraid that will do the trick, even if it didn’t in Microsoft’s case. Because arrogance combined with jazz hands, cool visuals, and nifty upcoming gadgets tend to work in Silicon Valley. I can hardly tolerate such tactics from true tech visionaries like Jeff Bezos and Elon Musk, who are, like them or not, deeply innovative.

So: sigh.

It’s not often that I agree with Glenn Greenwald, the author and journalist, but I, too, am concerned about the new effort by some very wealthy men to tackle disinformation and disinformation with a new organization. called Good Information. It is funded by left-wing billionaires George Soros and Reid Hoffman and run by top Democratic agent Tara McGowan, who once ran a progressive nonprofit called Acronym.

Greenwald, who often throws arsonists for sports (a talent we share), tweeted that the idea that billionaires “are going to save society by using their unlimited wealth to control the internet for what they see as disinformation, extremism and hate speech is one of the scariest things and dystopics that I have heard ”.

He’s right, although it is, of course, a little more complex than that. We must find ways to deal with the increasingly toxic digital information environment that is overwhelming, relentless, magnified and far too often militarized. There has to be a solution somewhere between the reducing poles of let it fly and stop it that doesn’t require trampling on free speech. And it’s up to us to find it.

But this initiative, as Greenwald suggests, is not the right one, as it comes from the elite rather than from lawmakers. They may have flaws, but at least they are elected. Still, this is a private company, funded by their huge piles of dough – in Hoffman’s case, made from the internet – so I guess they can whip up whatever they want.

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