Reliance Brands Announces Foray into Food and Beverage Retail with Pret A Manger

Reliance Brands Ltd (RBL), the retail brand licensing arm of Reliance Industries Ltd (RIL), on Thursday announced a strategic partnership with global fresh food and organic coffee chain, Pret A Manger, to launch and develop brand in India.

Through this long-term master franchise partnership, RBL will open up the food chain across the country starting with major cities and travel hubs.

Pret A Manger, French for “ready to eat”, opened in London in 1986. It was a shop with a mission to create handmade meals, freshly prepared every day.

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More than 35 years later, the brand currently has 550 stores worldwide in 9 markets including the UK, US, Europe and Asia, offering organic coffee, sandwiches, salads and freshly made wraps daily.

“Our partnership with Pret is rooted in the strong growth potential of Pret as a brand as well as the food and beverage industry in India. RBL is closely monitoring the pulse of Indian consumers and there is heightened awareness of what we eat – quickly making Food the new fad.

Indians, like their counterparts around the world, seek dining experiences using fresh, organic ingredients, synonymous with Pret’s core offering. Add to this the high level of recall enjoyed by the brand in the country, it is undoubtedly the recipe for success,” said Darshan Mehta, Managing Director of RBL.

“As India’s largest luxury retailer for the high-end retailer, RBL has over 14 years nurtured and developed global brands in the country. With its rich cache of information on changing customer consumption habits and an ambitious expansion plan, RBL’s first foray into the food industry will bring the much-loved Pret dining experience to one of the largest retail markets,” RBL said.

Pano Christou, CEO of Pret A Manger, said: “Two decades ago we opened the first Pret’s store in Asia and it was an inspiration for all of us to bring our freshly prepared food and coffee 100% organic in new cities across the continent.

RBL is a great partner to help us do just that, bringing their years of market expertise to help our brand succeed in India. We look forward to working with them on what is our most ambitious global franchise partnership to date.”

First post: STI

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