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Patriots owner Robert Kraft unveils new ad to fight anti-Semitism


New England Patriots owner Robert Kraft and his Massachusetts-based Anti-Semitism Foundation unveiled a new ad to fight anti-Semitism. The 30-second TV spot aired early in the second quarter of Sunday’s game between the Patriots and the New York Jets. draws attention to the worrying rise of anti-Semitism in the United States and calls on all Americans to stand against Jewish hatred every day. “Recently, many of you have spoken. We hear from you today. We need to hear from you tomorrow.” There are less than 8 million Jews in this country. Less than those watching this game. They need you to add your voice. #StandUpToJewishHate” Kraft established the Foundation to Combat Antisemitism in 2019 to combat the growing hatred against Jews in the country and the existential threat it poses. The foundation is focused on understanding and responding to antisemitic messages and hate speech posted online, as well as sharing the history of Jewish people and the threats they face with non-Jewish audiences.”We need to do more to raise awareness that anti-Semitism is a growing threat against Jews on social media and in communities across the country. I have committed tremendous resources to this effort and promise to do more,” Kraft said in a statement. “I encourage others to join these efforts. I hope this publicity continues to enhance the national conversation about the need to speak out against hate of all types, and in particular to oppose Jewish hate. population, they are victims of 55% of hate crimes based on religion, according to the foundation. But a recent poll found that more than half of Americans do not believe anti-Semitism is a big problem and 46% believe that Jews are “more than capable of handling” anti-Semitism issues on their own. Recent events and conversations have reinforced the urgency for the Kraft family and the Foundation to Fight Antisemitism to issue a rallying cry for all Americans to stand against Jewish hatred. An annual report released by the Anti-Defamation League in April found a 48 percent increase in anti-Semitic incidents in Massachusetts and a 42 percent increase for New England as a whole. Masked members of a neo-Nazi group held anti-Semitic banners from hi ghway passes in Saugus and Danvers. Over the summer, flyers containing hateful language — including racist and anti-Semitic literature — were found in several Massachusetts communities. These flyers were produced by the Nationalist Social Club (NSC-131), the neo-Nazi group that claimed responsibility for displaying the anti-Semitic banners in September. recently cut ties with rapper and fashion designer Ye, formerly known as Kanye West, over the artist’s anti-Semitic comments. The campaign will primarily focus on non-Jewish audiences across the country.

New England Patriots owner Robert Kraft and his Massachusetts-based Anti-Semitism Foundation unveiled a new ad to fight anti-Semitism.

The 30-second TV spot aired early in the second quarter of Sunday’s game between the Patriots and the New York Jets.

The ad draws attention to the worrying rise of anti-Semitism in the United States and calls on all Americans to stand against Jewish hatred every day.

“Anti-Semitism is hate. Hatred against Jews, because they are Jews,” the ad read. “Recently, many of you have spoken. We hear from you today. We need to hear from you tomorrow.

“There are less than 8 million Jews in this country. Fewer than those watching this game. They need you to add your voice. #StandUpToJewishHate”

Kraft established the Foundation to Combat Anti-Semitism in 2019 to combat the growing hatred against Jews in the country and the existential threat it poses. The foundation focuses on understanding and responding to anti-Semitic messages and hate speech posted online, as well as sharing the history of the Jewish people and the threats they face with non-Jewish audiences.

“We must do more to make people aware that anti-Semitism is a growing threat against Jews on social media and in communities across the country. I have committed enormous resources to this effort and I promise to do more,” Kraft said in a statement. “I encourage others to join in these efforts. I hope this publicity will continue to enhance the national conversation about the need to speak out against hate of all kinds, and in particular to oppose Jewish hate.”

Watch the ad below:

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While Jews make up just 2.4% of the US population, they are victims of 55% of hate crimes based on religion, according to the foundation. But a recent poll found that more than half of Americans don’t think anti-Semitism is a big deal and 46% think Jews are “more than capable of handling” anti-Semitism issues on their own.

Recent events and conversations have reinforced the urgency for the Kraft family and the Anti-Semitism Foundation to issue a rallying cry for all Americans to stand against Jewish hatred.

An annual report released by the Anti-Defamation League in April found a 48% increase in anti-Semitic incidents in Massachusetts and 42% for New England as a whole.

Last month, masked members of a neo-Nazi group held up anti-Semitic banners on freeway overpasses in Saugus and Danvers.

Over the summer, flyers containing hateful language — including racist and anti-Semitic literature — were found in several Massachusetts communities. The flyers were produced by the Nationalist Social Club (NSC-131), the neo-Nazi group that claimed responsibility for posting the anti-Semitic banners in September.

Boston Celtics star Jaylen Brown and Massachusetts-based TJX Companies were among celebrities and businesses who recently cut ties with rapper and fashion designer Ye, formerly known as Kanye West, over the anti-Semitic comments by the artist.

In the spring, the Anti-Semitism Foundation will launch a new, multi-faceted, multimillion-dollar campaign to broaden its message. The campaign will primarily focus on non-Jewish audiences across the country.


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