Nothing from Carl Pei has ramped up the buzz on its first smartphone – the Nothing (1) phone.
The logic seems to be simple – it’s not possible for a start-up like Nothing to mass-produce millions of units in such a short time – especially with the continued shortage of chips – and one shouldn’t over-promise. and underdeliver.
The idea is to provide the device to insiders first, allowing them to get hands-on experience before it’s unveiled. “It will help control inventory and control sales,” Pei said in the video. Nothing faced a similar problem with their ear (1), only being able to use the headphones once a week.
This isn’t the first – and won’t be the last – time parallels have been drawn between Nothing and OnePlus. Both companies were, after all, founded by Carl Pei.
In a video two days ago, tech YouTuber Marques Brownlee slammed OnePlus for ditching its loyal followers and joining the bandwagon with other flagship smartphones with their above-budget price model and hard-to-distinguish design, a comment that Pei took it in his stride.
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How will the invite-only system work?
While the process is straightforward, getting your hands on the actual device isn’t, at least not at first. You must register to receive an invitation to purchase the device, or receive an invitation from someone who has already purchased the device. Getting the invite is the hardest part.
The device is expected to launch on July 12. While the phone appeared on Geekbench, Nothing revealed anything about the specs of the phone.
(Edited by : Vijay Anand)
First post: STI