Twitter will roll out verified gold and gray checkmarks when it relaunches the coveted blue check service next Friday, chief executive Elon Musk said in a tweet, after delaying the rollout earlier this week.
“Gold check for companies, gray check for governments, blue for individuals (celebrities or not). Painful, but necessary,” Musk said in a tweet.
All verified accounts will be manually authenticated before verification is enabled, Musk said.
“Individuals may have a small secondary logo to show they belong to an organization if verified as such by that organization,” Musk said in another tweet, adding that he would provide a more detailed explanation next week. .
The company had suspended its recently announced $8 blue check subscription service as fake accounts spiked, and said the sought-after blue check subscription service would be relaunched on November 29.
The blue tick was previously reserved for verified accounts of politicians, celebrities, journalists and other public figures.