Michael Jordan’s ‘Jumpman’ logo has nothing to do with basketball


NEWYou can now listen to Fox News articles!

Michael Jordan’s “Jumpman” is perhaps the logo associated with the most famous athlete in the world.

Many athletes have their own branding and design; Tom Brady, for example, has TB12 and LeBron James has his crown logo.

Chicago Bulls’ Michael Jordan looks for a field goal as Seattle SuperSonics guard Gary Payton defends in the fourth quarter of the game March 18 at the United Center in Chicago, Illinois.
(VINCENT LAFORET/AFP via Getty Images)

But the Jordan brand tops them all.

The Jumpman logo has grown from the iconic Air Jordan shoes to a full line of apparel and accessories. The Nike-owned brand even supplies uniforms for several major college athletic programs such as Michigan and UCLA.

RETIRED NBA STAR VINCE CARTER HAD NEARLY $100,000 STOLEN FROM HOME IN SCARY INCIDENT, POLICE SAYS

All 30 NBA teams also use the logo for their “statement edition” jerseys.

Chicago Bulls' Michael Jordan (R) flies to the basket past Luc Longley May 10 during game four of their Eastern Conference semifinal against the Charlotte Hornets at the Charlotte Coliseum in Charlotte, North Carolina.

Chicago Bulls’ Michael Jordan (R) flies to the basket past Luc Longley May 10 during game four of their Eastern Conference semifinal against the Charlotte Hornets at the Charlotte Coliseum in Charlotte, North Carolina.
(ROBERT SULLIVAN/AFP via Getty Images)

The image of Jordan flying through the air holding a basketball is undeniably iconic, but his origins apparently have nothing to do with basketball.

CLICK HERE FOR MORE SPORTS COVERAGE AT FOXNEWS.COM

During a photo shoot with the brand’s former head of design Peter Moore, Jordan leapt into the air while doing a ballet move.

Moore then captured the iconic photo and used the silhouette for the logo:

The Jumpman brand is now worth over $3 billion and sales of its iconic Air Jordans have skyrocketed in recent years. Nike revealed that between 2020 and 2021, they sold more than $5 billion worth of Jordan-branded footwear, which is essentially equal to one year of sales for the entire Under Armor company.

CLICK HERE TO GET THE FOX NEWS APP

Chicago Bulls' Michael Jordan (L) watches the basket as it is guarded by Kobe Bryant of the Los Angeles Lakers during their February 01 game in Los Angeles, California.

Chicago Bulls’ Michael Jordan (L) watches the basket as it is guarded by Kobe Bryant of the Los Angeles Lakers during their February 01 game in Los Angeles, California.
(Vince Bucci/AFP via Getty Images)

Years after his retirement, Michael Jordan’s activewear brand is stronger than ever, even though the inspiration for its logo has nothing to do with sports.


Fox Gt

Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.
Back to top button