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Mainstream media angry with daddy saying ‘Come on Brandon’ to Biden: ‘Vulgar’, ‘right-wing insult’

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Mainstream media angry with daddy saying ‘Come on Brandon’ to Biden: ‘Vulgar’, ‘right-wing insult’

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Media experts spent much of the Christmas weekend berating a father who shouted “Come on Brandon” at President Biden on Christmas Eve.

President Biden and First Lady Jill Biden took part in a “Santa Tracker” event with NORAD officials on Friday to speak to callers who followed Santa for Christmas. A caller who identified himself as Jared from Oregon ended his family’s call by saying “Come on Brandon”, a phrase generally meant as a smear against the President.


President Biden and First Lady Jill Biden meet with the NORAD Tracks Santa Operations Center on Peterson Air Force Base, Colo., Via teleconference in the South Court auditorium on the White House campus in Washington, Friday, 24 December 2021. (AP Photo / Carolyn Kaster)
(AP Photo / Carolyn Kaster)

The line “Let’s Go Brandon” appeared after a reporter claimed that NASCAR fans shouting the line “F — Joe Biden” were actually saying “Let’s Go Brandon” in reaction to driver Brandon Brown. It has since become a media sensation to poke fun at the president and media reporters who criticize Biden’s criticisms.

Mainstream media journalists have since treated the expression as “vulgar” and “vitriolic”, going so far as to compare those who use the expression to supporters of ISIS.

The pattern continued after reporters identified the man as Jared Schmeck, a former Oregon police officer who has since insisted the phrase was made “in a pleasant way.”

Some media outlets, however, seemed to disagree, with headlines like “Parent Uses Right-Wing Slurs on Biden Call with NORAD Santa Tracker” and “Father Uses Vulgar Slurs on Vacation Call with ABC’s President Joe Biden.

Slate also called the phrase a “right-wing insult” to describe the situation.

Mainstream media angry with daddy saying ‘Come on Brandon’ to Biden: ‘Vulgar’, ‘right-wing insult’

 | Breaking News Updates

A protester holds a “Let’s Go Brandon!” Join Grand Park during a “March for Freedom” rally protesting against LA City Council’s COVID-19 vaccine mandate for city employees and contractors on November 8, 2021 in Los Angeles, California. The city council set Dec. 18 as the deadline for the vaccination of all city employees and contractors, except those with religious or medical exemptions. (Photo by Mario Tama / Getty Images)
(Mario Tama / Getty Images)

“What has become a traditional White House holiday call with kids stalking Santa Claus took an awkward turn this year when a father took the opportunity to insult the president using an insult that has become popular. in the right circles, ”Slate wrote.

CNN has been particularly harsh on Schmeck in its reporting.

CNN White House correspondent Jeremy Diamond tweeted: “If you think it’s appropriate to tell someone – anyone, really – to fuck off after telling the time to your kids on Christmas Eve, it says a lot more about your character than anything else.

Senior reporter Edward Isaac-Dovere went on to write: “Consider the mentality here of the father whose child is delighted to talk about Santa Claus and can also talk to the President and the First Lady, but he is waiting for the end of the call. to sneak in a cutesy way to topple the president on Christmas Eve. “

During an on-air segment, Ron Brownstein of The Atlantic went so far as to claim that the phrase was a form of “insurgency.”

“I don’t think it’s fundamentally incivility. I think it’s fundamentally insurgency,” Brownstein said.

Other reporters have also made similar comments against the use of “Let’s Go Brandon”.


Mainstream media angry with daddy saying ‘Come on Brandon’ to Biden: ‘Vulgar’, ‘right-wing insult’

 | Breaking News Updates

FORT WORTH, TEXAS – OCTOBER 16: A NASCAR fan holds a “Lets Go Brandon” sign during the Frozen Custard 335 of the NASCAR Xfinity Andy Series at Texas Motor Speedway on October 16, 2021 in Fort Worth, Texas. (Photo by Chris Graythen / Getty Images)
(Photo by Chris Graythen / Getty Images)

This contrasted with the previous media response to several instances of people publicly denigrating President Donald Trump or shouting “F — Donald Trump” in public. Some examples of vulgarity were not only excused by the media, but promoted and celebrated.

The Washington Post defended actress Kathy Griffin in 2018 after she infamously posed in a bloody fake image holding Trump’s severed head. In the same year, the New York Times published an account of the “murder fantasy” of Trump being killed by a Russian assassin.

Brian Flood of Fox News contributed to this report.


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