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low-cost brands offer significant discounts

C.Tixier, U.Busnel, C.Cormery, V.Castel – France 2

France Televisions

Despite their already low prices, discount stores are taking advantage of the summer sales to sell off their stock, by displaying bargain prices. With inflation, they attract many customers.

Discount brands, which display low prices all year round, are on sale on Wednesday June 22. A store specializing in home equipment offers discounts in all departments, up to -70%. “Every euro counts, especially when you have a big family, I have three children, so it’s important”, assures a man. Many labels display a price of less than ten euros. “It’s the psychological price, so less than ten euros, it’s not bad in people’s heads to have fun and enjoy it”says Béatrice Mazas, director of a Gifi store.

Another brand is selling off nearly 2,000 references. A mother is planning purchases for the future school year. The store does promotions on clothes. “You have to find the right price to sell the stock, to have the empty space, to put the new collection”, explains Damien Defforey, president of Stokomani. With inflation, the brand receives new customers and forecasts a 10% increase in turnover in 2022.

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