Launches of Audi, Kawasaki, Tesla Lawsuit, etc.

By STI (Update)


There has been intense activity in the automotive sector. Here’s a look at what’s happened over the past week.

Major auto brands are launching some of the most eye-catching cars ahead of the holiday season, but in other news, Tesla could once again face legal issues. Here are the key auto industry developments that have emerged this week.

Ford unveiled the 2024 Ford Mustang Dark Horse edition at the Detroit Auto Expo. The Dark Horse is the first performance-edition Mustang released by the company in over 20 years. Developed in strict secrecy over the past three years, the Mustang Dark Horse boasts an impressive 5.0-liter V8 engine that delivers 500 horsepower from the start.

German luxury carmaker Mercedes Benz told CNBC-TV18 that the company is set to roll out its first Indian-assembled electric vehicle by the end of September this year. CEO Martin Schwenk said the company will launch around 10 cars in 2022, including the locally produced EQS 580.

A California man has dragged Tesla to US federal court for “deceptively and deceptively” marketing the driver assistance systems of its electric vehicles. According to the lawsuit, Tesla and Musk say the company is close to perfecting the technology to get media attention, though it hasn’t provided any results.

Audi India has launched the limited edition Q7 ahead of the upcoming festive season at a sticker price of Rs 88.08 lakh (ex-showroom, India). The automaker will only sell 50 exclusive units of this vehicle, which only features cosmetic upgrades.

Japan-based bike maker Kawasaki has launched the Ninja ZX-10R in the Indian market at a price of Rs 15.99 lakh. The newly updated model is said to cost Rs 85,000 more than its predecessor. In addition to the already established Lime Green trim, the company has introduced a new Pearl Robotic White shade.

Jeep unveiled its first all-electric SUV, the Jeep Avenger compact SUV, during the brand’s 4Xe Day. The Avenger is the smallest Jeep SUV that will see a European market release in the first half of 2023.

One of India’s largest automakers, Maruti Suzuki, is seeing a surge in sales and pending reservations. As a result, the company expects to sell an additional 19,000 vehicles over the remainder of the year.

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