Lame, 22, who was born in the West African nation of Senegal and now lives in Italy, creates videos in which he wordlessly reacts to absurd life hacks, racking up millions of views and likes with each post .
At first, like many TikTokers, he created clips of himself dancing, watching video games, or doing comedy stunts. In early 2021, he began poking fun at life-hacking videos flooding social media platforms — reacting to them with a dumb shrug or an exasperated look.
In addition to life hacking videos, Lame also posts short comedy sketches that feature his expressive reactions — but not words.
His reactions personify the term “shake your head,” or SMH for short on the internet. After his sensible approach to a task, Lame extends his arms with his palms facing up, as if to say “duh”. Sometimes he throws a roll of his eyes or a nod of his head.
These quiet but expressive reactions have made him one of the most recognizable digital creators on social media.
Lame’s deadpan humor has drawn fans around the world, who regularly send him videos of people performing simple tasks in complicated ways.
His stoic facial expressions have also turned him into a meme star – with his face reposted in reaction videos on social media.
Lame did not immediately respond to a request from CNN for comment on his new reign as the most-followed TikTok account. But he told CNN last year that he was not posting the videos to publicize himself.
“I don’t care if I’m the first, second or fourth most popular on TikTok. I started making videos because I wanted to make people laugh in this time of confinement,” he said. . “And I keep making videos with the same ideals. I’m happy with my accomplishments, but those aren’t my main goals.”
Lame said one of his goals is to work with his favorite movie star, Will Smith.