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How marketers are harnessing the power of technology and innovation to create powerful storytelling in campaigns


TCS has consistently worked to grow its brand by investing in major brand sponsorships.

In 2021, the brand added the TCS London Marathon, Toronto’s Waterfront Marathon, to its list of 11 race sponsors. He also announced a partnership for the Jaguar TCS racing team and Formula-E Motorsports and made his way into the realm of golf by partnering with the Dutch Open.

CNBC-TV18 spoke with Rajashree R, CMO at TCS, to understand how marketers are harnessing the power of technology, innovation and creativity in sports to create powerful storytelling in campaigns that are increasing affinity and loyalty with the public.

Also watch Sharat Verma, CMO at P&G India talk about the company’s commitment to advancing equality and inclusion across the country.

Additionally, Niti Kumar, COO of Starcom India, spoke about the major challenges facing media agencies today and the impact of global and domestic headwinds on their business.

Watch the video to learn more.


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