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Gwyneth Paltrow’s $120 Disposable Goop Diapers Aren’t What You Think

“Our new disposable diaper lined with virgin alpaca wool and attached with amber gemstones, known for their ancient emotional cleansing properties,” the caption read. “Infused with a scent of jasmine and bergamot for a revitalized baby.”

It didn’t pass, with one person commenting “Meanwhile, hundreds of thousands of parents in the United States can’t even afford base layers.” Others just doubted it could be true because it was so over the top.

Paltrow quickly made it clear in a video posted to the account on Thursday that the diapers were a publicity stunt to bring attention to an important issue for many families.

“Goop launched a $120 luxury disposable diaper for a 12-pack and there was a lot of outrage. Good,” Paltrow said. “It was designed to piss us off. Because if treating diapers like a luxury drives you crazy, then taxing them should be a luxury.”

The caption urged people to donate to the Baby2Baby organization “to help provide diapers, formula and other essentials to families in need.”

“Despite the absolute necessity of diapers, in 33 states they are not treated as an essential item. They are taxed as a luxury item. (We have priced our mock diapers at $120, because that is what that the diaper tax could cost families annually),” the caption continues. “Right now, many needy families are also struggling due to the nationwide shortage of infant formula.”

Those who believed it was real can be forgiven for believing it considering that Goop has had some pretty goodies like a “This Smells Like My Vagina” candle and a nearly $2,000 Ouija board in the past.

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