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government partners with Snapchat to ‘incentivize young people’ to vote

Europe 1 with AFP

The government has joined forces with the famous Snapchat social network, which is particularly popular with young people, for the presidential election on 10 and 24 April. The objective is to reach this generation in order to encourage them to vote thanks to various features deployed for the occasion.

The French government has joined forces with the social network Snapchat to “encourage young people” to vote in the presidential election on April 10 and 24, through applications based in particular on augmented reality, they announced this Thursday in a joint statement. Concretely, creators with a large audience will “pass messages” to the 24.2 million monthly active users of the social network in France to encourage “younger generations” to go to the polls, and understand the issues of voting, while pollsters predict a high level of abstention for the ballot.

In addition to the implementation of a “filter” dedicated to the power of attorney which links to the government site, Snapchat will put its other functionalities such as “bitmojis” (small 3D characters, supposed to be in the image of the user, editor’s note ) in the colors of France. A countdown, an automatic reminder message and an augmented reality ballot box will also be deployed for the second round of the presidential election on April 24.

“Reaching the new ultra-connected generation but far from voting”

“This type of partnership, in complete rupture with traditional institutional codes, is an assumed and claimed choice in line with the modernization of government communication that we are carrying out to reach the new ultra-connected generation but often far from voting”, indicated Michael Nathan, director of the government information service, quoted in the press release.

“Our goal is to invest our entire platform with awareness campaigns and educational tools to inspire a generation that grew up on mobile devices to engage,” said Sarah Bouchahoua, Head of Public Affairs France from Snapchat. Some 30% of French people could abstain on April 10, a record level for a first round of presidential elections under the Fifth Republic, according to an Ipsos SopraSteria poll published on Sunday.

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