Google will use fake AI product images to help you find real gifts

Google’s AI-powered Generative Search Experience (GSE) powers a set of new shopping features aimed at helping users find niche or unique products for a friend or themselves -themselves. This includes using AI to generate gift ideas or fashion items that you can then purchase. Google is also expanding virtual try-ons to men ahead of the holiday season.

Starting today, users in the United States who have already opted in to SGE through Search Labs will be presented with a selection of suggested subcategories when searching for gift ideas, as well as links to helpful content to learn more about a product or gift category. For example, searching for “great gifts for home cooks” will provide searchable subcategories such as specialty tools, artisan ingredients, cooking subscriptions, and cooking classes. Users can then tap on these subcategories to browse shoppable gift options and select a product to purchase. This seems like an interesting way to broaden your horizons a little when buying gifts for someone with hobbies or special interests that are unfamiliar to you.

But what if you could imagine Exactly what you want, but having trouble finding a real version to buy? An incoming feature for SGE was designed to solve this problem by allowing users to generate photorealistic images using a text description of the clothes they want – such as a “colorful patterned puffer jacket” – then find similar images. real products to buy online. Users can refine the prompts to ensure the generated images match their needs exactly, then scroll down to see shoppable products with a visually similar style across the 35 billion listings in Google’s Shopping portal . Google says this new feature will roll out to mobile in the United States for SGE users in December.

One final update that’s not just for SGE users is a small expansion to Google’s AI-powered virtual try-on tool. Starting today, men’s tops from hundreds of brands like Abercrombie, Banana Republic, JCrew and Under Armor will be available with the Virtual Try-On experience, allowing users to see how a shirt or sweater will look out of 40 models in this range. in terms of skin tone, body shape, height and size. This feature is currently limited to the Google app and mobile browsers in the United States, although Google says it will be coming to desktop “soon.”