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Frank Marotte, CEO of Toyota France, aims for “accessible” prices

Toyota publishes results on the rise, despite the crisis that is shaking the automotive sector. Over one year, the world number one saw its turnover increase by 15%, to 240 billion euros. But it is caught up, in turn, by supply problems and rising costs. Eco guest of franceinfo on Friday May 13, Frank Marotte, CEO of Toyota in France, nevertheless assures that he wants “stay accessible“: “Price accessibility for the consumers we target is the cardinal point“.

Since the beginning of the year, the manufacturer has increased its prices by 3.5%, explains the manager: “So far, we are below inflation. We also have much higher raw material costs. If we did nothing, 38% of our profits this year would be eaten away by the rising cost of raw materials.“.

The tension on supply also has consequences on production. “We end up suffering the crisis“, notes Frank Marotte: “We had an average of three days of closure in Valenciennes. There won’t be any in May. We hope there won’t be any until the summer (…) Today we have two weeks of visibility on supplies“.

The delivery time is getting longer, “the longest we have known in recent years, and our competitors are in the same situation“, explains the CEO: “At Toyota, we are between four and five months, at Lexus a little more – eight or nine months. It’s very unsatisfying“. Frank Marotte assures that the manufacturer “accompanied“customers and that it is”transparent“on delivery times.

The world number one must, like the whole sector, face the challenge of the electric car. “The horizon is zero emissions“, recalls the leader: “At Toyota, we aim to have 100% of a rolling stock in 2050 which is zero emissions. We will no longer sell new non-electric cars from 2030 at Lexus in France, and from 2035 at Toyota“.

>> The Toyota plant in Valenciennes aims for carbon neutrality by 2030

But an electric car today is too expensive for many consumers“, he continues: “This is why the hybrid still has, for a transition phase until 2030 or 2035, a great future ahead of it. This technology makes it possible to reduce CO2 emissions by 20%, while being accessible at the price of thermal“.




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