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Formula 1 | F1 drivers tired of the marketing hype in Vegas?


Too much marketing kills marketing


Las Vegas is 99% show and 1% sport: that’s the concise summary of a certain Max Verstappen… The Red Bull driver’s opinion is also that of Lance Stroll in the paddock…

Such comments will undoubtedly not be to the taste of Stefano Domenicali and Liberty Media.

But do all pilots share this little enthusiasm? Carlos Sainz for example? Does the Ferrari driver believe that F1 favors too much show, spectacle, to the detriment of sport?

The Ferrari driver mainly complains about overloaded schedules, particularly due to marketing…

“Let’s just say there are some things you look forward to more than others. It’s always like that. In the future, we are going to have to reconsider, a little, the way we organize races on weekends, because our schedules are busier and busier every year. Weekends almost start earlier, instead of starting later. We’re adding races to the calendar and it’s getting to a point where I think sometimes it all feels a little repetitive and a little overloaded and maybe we’re trying to do too much…”

“So, yes, we have to be constructive. It’s good to put on a show, to improve the sport. On the other hand, there are other things that feel very repetitive and add almost nothing extra to the weekend. And we need to reconsider how we shape the entire weekend. Because yes, we risk being too repetitive. »

Lando Norris has also often repeated that he was in F1 mainly to drive, and not for the rest. He does it again in Las Vegas: marketing, glitter, very little for him…

“It’s definitely more of a spectacle now than it was a few years ago. To be honest, I just want to come here and drive, race. I’ve never been the biggest fan of this stuff. It’s not what I like to do. I know a lot of this marketing stuff is part of the job and I’m not saying anything against it, but yeah, I do this job because I want to come drive and race cars and things like that. »

“And I don’t really like… I’ve never been the biggest fan of these kinds of big events, shows. So yes, I guess it’s part of the job and it’s a business, F1. And that’s how it should work at the end of the day. »

Fernando Alonso, the old man, seemed disconcerted and out of place during Wednesday’s ceremony in Las Vegas…

Unsurprisingly, the Aston Martin F1 driver joins his colleagues in criticizing the ‘all-show’ of F1.

“Yes, more or less the same. Places like this, with the investment that has been made… it deserves a little bit different treatment a little bit more than what we did (Wednesday). The weekend will I think… I agree to do extra, for this type of event. But maybe this could be balanced somehow – and our schedule could be scaled back elsewhere. »

“With the media commitments we have – and this is not against you, the press… but it looks like this (Wednesday) is going to be repeated with (the media day) on Thursday. You are all very curious to see what the track is like and what our feeling will be tomorrow when we get in the car. And that’s not what you’ll get (Wednesday and Thursday). You’ll have a lot of hours, interviews, one-on-ones, TV sessions and other things like that on topics that we don’t know how to answer, because we’ve never run on this circuit. »

“Maybe tomorrow, after free practice, we won’t have time to deal with you, the media. So maybe on Thursday we can use the time a little more wisely and try to help the promoters or others in a different way – and maybe we should talk to the press on Friday after we race. »


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