Experts discuss “Creating valuable brands in Vuca 2.0”


Storyboard18 discussed the topic “Building Brands of Value in the VUCA 2.0 World” as the world contemplates what the post-pandemic world might look like. In some areas, it is clear that Volatility, Uncertainty, Complexity and Ambiguity (VUCA) is going to be vast. So how do companies create winning strategies and valuable brands in these complex times?

Sujit Ganguli, Head of Brand and Communications, ICICI Bank, Sukhleen Aneja, CEO – FMCG & Beauty Brands, The Good Glamm Group, Kumar Gaurav Singh, VP Marketing, Whirlpool India, Deepender Rana, Managing Director South Asia, Insights division, Kantar, Tim Kelsall, Chief Operating Officer, Global Client Practice & Chief Client Officer-APAC, Kantar and Sidharth Shakdher, EVP, Disney+Hotstar shared their insights.

Watch the attached video to learn more


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