Tesla inaugurated on Friday April 8 a new giant factory in the United States: in Austin, the capital of Texas. Once again, billionaire boss Elon Musk has pulled out all the stops. Event resembling star concerts, 15,000 guests at the very least according to the local press.
The site covers 74 hectares, the equivalent of a hundred football pitches. It is not for nothing that the factory has the baptismal name “Giga Texas“Right now, everyone is going their own way. “gigafactory”, but here we are. Total cost of the plant: 1.1 billion dollars (just over a billion euros).
It’s the fifth “mega-factory” of the American manufacturer of high-end electric vehicles, after that of Nevada and New York in the United States, Shanghai in China and Berlin in Europe. These factories produce cars, but also equipment and batteries on a very large scale. The state-of-the-art factory in Texas should make it possible to launch production of the “Semi” electric truck in particular as of next year.
The company created in 2003 is today a cash machine in a luxury segment which poses less of a problem in times of crisis. It is the pure product of America First with, also, its tax advantages. The state of Texas, whose policies are very conservative, does not pay corporate taxes, so much money invested in innovation and induced jobs.
Despite the shortage of electronic chips, Tesla has delivered more than a million vehicles over the past twelve months. Its ambition is to increase its deliveries by an average of 50% per year. With its locations around the world, Tesla now has the perfect transatlantic axis to boost its sales and gain new market share.