Emma Raducanu becomes evian’s new face as US Open winner signs yet another sponsorship deal after Dior and Tiffany deals
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Emma Raducanu has announced that she is the new global ambassador for the evian water brand.
The US Open winner has been in high demand by brands to sign sponsorship deals.
In recent weeks, she has become the face of fashion giants Dior and then Tiffany and Co.
The 19-year-old wrote on Twitter: ‘I am honored to join the @evianwater team! Evian is an iconic brand & a champion of tennis and the young generation, which is why I am proud to join their family.
“As an athlete, healthy hydration continues to be of the utmost importance in my daily activity, so I am delighted to be partnering with evian and can’t wait to see what happens next! “
There has been criticism directed at the tennis star by England rugby coach Eddie Jones who warned his young player Marcus Smith not to be sidetracked by things outside of sport, as he accused Raducanu to do.
Raducanu insisted that sponsorship deals and off-court commitments would not interfere with his tennis.
She told Sky News: “I feel like people are going to have opinions and expectations of me, but I don’t really think about it. To me, it doesn’t matter.
“For me, the things that matter are the expectations of myself and what I want to accomplish and what I want to get out of the day.
“It’s just about getting better and seeing yourself get better and I don’t take into account the opinions of anyone else except those close to me.”
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