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Dude Perfect’s latest trick: Raising up to $300 million in private funding

It all started with a YouTube video of several young guys hitting absurdly difficult tricks on a basketball hoop in their backyard. Fifteen years later, these friends – who now have more than 60 million subscribers on the platform and known as Dude Perfect – can celebrate an investment ranging from 100 to 300 million dollars from the one of the country’s leading private investment companies.

Highmount Capital announced Tuesday that it is investing “9 figures” in Dude Perfect, an online content creator founded in 2009 by five friends they met at Texas A&M. Over time, the Frisco, Texas-based startup, led by twins Cory and Coby Cotton, Garrett Hilbert, Cody Jones and Tyler Toney, became a social media and branding powerhouse with more than two dozen employees.

Dude Perfect is a “media heavyweight at the intersection of sports and comedy” whose videos attract billions of views, Jason Illian, CEO of Highmount Capital, said in an article. The company did not disclose further financial details about the investment, but Illian said the capital would be used in part to expand Dude Perfect’s management team.

Dude Perfect founders Cory Cotton, Garrett Hilbert, Tyler Toney, Coby Cotton and Cody Jones at a YouTube event in New York on April 29, 2015.

Stephen Lovekin/FilmMagic for YouTube

“The world’s best athletes, celebrities and sponsors want to work with Dude Perfect because of their scale and reach as well as their commitment to family-friendly values ​​and content,” Illian wrote. “The Dudes have built a truly special brand, and we think they’re just getting started.”

Dude Perfect, who did not immediately respond to a request for comment, has gradually grown his audience on YouTube with a mix of irreverent and increasingly elaborate videos. Recent entries include throwing a rocket-propelled football, hitting the world’s longest putt, and poking fun at office life.

Dude Perfect also holds more than 20 Guinness World Records, including longest basketball shot, longest barefoot walk through Legos, and most ping pong balls stuck to a woman’s head. person with shaving cream. As the company’s popularity has grown, outside content participants have included actor Zac Efron, professional basketball player Luka Dončić and soccer stars from England’s top league.

N’DIGO Studios trains students in content creation


The “creator economy,” or people with individual brands who thrive on YouTube, TikTok and other online platforms, is now valued at $250 billion and expected to reach $480 billion by 2027, according to a 2023 study from Goldman Sachs. Investment banking analysts estimate there are 50 million online content creators worldwide, although only about 4% of them do it professionally and earn more than $100,000 a year .

Content published and monetized on YouTube has injected $35 billion into the U.S. economy and supported nearly 400,000 full-time jobs, according to 2022 data from Oxford Economics.

Editor’s Note: Due to an editing error, the initial version of this article incorrectly stated that venture capital firm Highland Capital was investing in Dude Perfect. In fact, the investment comes from Highmount Capital, a private investment firm.

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