UFC boss Dana White is ready to end his long-running feud with boxing legend Oscar De La Hoya after the ‘Golden Boy’ recently extended an olive branch.
The two sports promoters have been trading insults through the media for five years but in April De La Hoya expressed his desire to end the animosity.
“I want to work things out with Dana,” he told TMZ Sports.
“I was a bit critical of the UFC and I was wrong but yeah I’d like to fix things with Dana and [Floyd] Mayweather.
White responded to De La Hoya’s comments for the first time at a boxing event in California on Thursday.
“I thought what he was saying was sincere and I believe him,” he told Fight Hype.
“I don’t know if we’ll be friends again, but I think what he said was sincere and I appreciate it.”
This could be the end of one of the funniest sports rivalries that began when rumors of a crossover fight between UFC two-weight champion Conor McGregor and Floyd Mayweather started swirling.
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De La Hoya became enraged at the sheer audacity of the Irishman and the UFC for attempting to fight ‘The Best Ever’, prompting him to write a lengthy Facebook post on possible recriminations of the show against which he called on fans to mobilize.
White reacted to De La Hoya on Twitter: “WTF?!? Does this guy still snort coke and drink alcohol??!? #OscarDeLaArum”
The 47-year-old has well-documented drug addiction issues and he has sought help from rehab centers on several occasions before, including the same week that Floyd Mayweather battled his protege-turned-nemesis Saul ‘Canelo’ Alvarez.
Angered by White’s time in the boxing world, De La Hoya started his own now-defunct MMA promotion which he hoped would rival the UFC, recruiting fighting legends Chuck Liddell and Tito Ortiz for his first big event.
The two light heavyweights enjoyed an intense rivalry that generated millions in revenue and helped raise the profile of the UFC and the Whites before Liddell left the sport in 2010 after several knockout losses.
Eight years later, “The Iceman” returned to the cage when De La Hoya gave him a big paycheck to take on the still-active Ortiz for the third time, infuriating White in the process.
“I heard last week that cokehead ‘Oscar De La Weirdo’ was saying I had nowhere to tell guys when to retire,” White said on UFC Unfiltered in 2018.
“First of all, it’s called ‘friendship’, asshole coke.
“Chuck Liddell is almost 50 years old and has nothing to do. The fact that the State of California even let this fight happen is disgusting. Repugnant.”
The White-De La Hoya drama erupted in November 2019 as the latter decided to stage Canelo against Kovalev on the same night as UFC 244.
The boxing promotion was forced to postpone the main event to Las Vegas so fans inside the venue could see Jorge Masvidal vs. Nate Diaz in New York.
More recently, the UFC boss poked fun at De La Hoya’s 2021 comeback bid by joking ‘cocaine ain’t cheap’ before later accusing the world six-time champion weight of pretending to have COVID-19 when he pulled out of his fight with MMA legend Vitor Belfort.