The Cleveland Browns asked fans to submit their designs for their new team logo, and one caught the franchise’s attention after it went viral on TikTok.
In a new collaboration with Browns fans, they were asked to submit artwork for review after a March Madness-style bracket, where fans voted head-to-head to decide which breed of dog best matches the ” Browns Dawg”. which ultimately led to the choice of the Mastiff breed.
The NFL team is now posting the designs on its website and whoever has the most votes when the final ballot closes in early June will be included in the Browns’ designs for the upcoming season.
During their parenthesis to decide on the breed of dog, Browns fans chose the Mastiff as the four-legged friend they would like to represent on the team.
Artists and digital creatives brainstormed and sketched before uploading their creations to the Browns site and a top 10 has formed as fans of the NFL team take a look and prepare for the latest ballot, which opens on May 10.
The current No. 1 design has not only impressed the Browns organization, it has also caught the eye of other NFL teams.
Emily Morgan posted her ‘Dawg’ on TikTok, tagging the Browns, as she showed how she created the artwork in a video which the NFL team commented with staring eyes emoji and a dog emoji.
Among the more than 12,000 likes on his post was one of the Browns’ rivals, the Arizona Cardinals.
As the NFL team also changed their branding, they apparently reached out to Morgan, commenting, “Okay Em.. New uniforms. New logo 👀👀👀”
Talk to NewsweekMorgan revealed how long it took to create his Browns logo, which included “puzzles”.
The creative told us, “I think about 15 hours is researching, brainstorming, sketching and finally getting to this point! It also took a lot of brain breaks.”
Executive Vice President, Haslam Sports Group Partner JW Johnson spoke about the Browns logo design competition and said they have been impressed with what has been submitted so far.
Johnson said: “We’re excited to see what ideas our fans come up with and having their logo potentially selected is a key part of our commitment to creating an amazing experience for our fan base.
“We are always looking for feedback from our fans to improve their experience. Allowing them to serve as the centerpiece of this contest provides the opportunity to engage with each other in real time and show their love for the game. team and beyond.”
The Browns said they would choose the new design relying “on the Land’s most enthusiastic and loyal fan base to identify the future of ‘Dawg'”.
Do you have a tip on a sports story that Newsweek should cover? Have a question about the NFL? Let us know via firstname.lastname@example.org.