More than 1,400 restaurants selling nearly 2 million meals every day and having achieved more than 5 billion euros in turnover in 2019… In France, that’s McDonald’s! In the land of gastronomy, the American multinational has carved out the lion’s share. the magazine “Cash Investigation” (Facebook, Twitter, #cashinvestigati) went for a walk in the back kitchens of McDonald’s to understand the recipes of such success…
The preferred target of the fast food chain: children. Thanks to its Happy Meal and its toy, the brand has become their favorite brand. Journalist Zoé de Bussierre deciphers the striking power of the group, which notably has marketing weapons: very young influencers on social networks and, in restaurants, meals for children that would be balanced.
Most French team members do not receive any participation
To reduce costs and prepare a meal in ninety seconds flat, McDonald’s has reinvented assembly line work in its restaurants. Musculoskeletal disorders, stress, fatigue… the bill paid by employees would be high. And many employees are part-time, paid the hourly minimum wage, with very flexible, sometimes illegal contracts.
The France 2 investigative magazine, presented by Elise Lucet, reveals why most French team members do not receive participation. And in the United States, the birthplace of the company, the burger giant has become a real estate empire thanks to the owners of its restaurants. “Cash” also tells how Ronald bites his franchisees…
“Is it like that at McDonald’s?”, an investigation by Zoé de Bussierre, broadcast Thursday April 7, 2022 at 9:05 p.m. on France 2.
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