The iconic Super Bowl halftime show gets a makeover.
Apple has signed on the dotted line to take over as the event’s title sponsor, replacing Pepsi which has sponsored the show for the past ten seasons.
The multi-year sponsorship will begin with this season’s Super Bowl on Feb. 12 in Glendale, Arizona.
“Music and sports hold a special place in our hearts, so we’re very pleased that Apple Music is part of the larger music and football scene,” said Oliver Schusser, vice president of Apple Music. and Beats, in a statement.
“We look forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
Terms were not announced, but analysts expected the league to get at least $50 million a year for the rights.
“We are proud to welcome Apple Music to the NFL family as a new partner for the iconic Super Bowl halftime show,” said Nana-Yaw Asamoah, senior vice president of partner strategy at the NFL, in a statement.
“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology,” Asamoah added.
Last year’s halftime show proved to be a big hit after more than 120 million viewers watched the show, according to the NFL. Performers included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent and Kendrick Lamar.
Pepsi became a sponsor of the halftime show in 2013, taking over from Bridgestone which was a sponsor of the show from 2008 to 2012.
Pepsi’s ten seasons as halftime show sponsors have seen an array of star performers take to the stage over the years, including Beyonce, Coldplay, Bruno Mars, Katy Perry, Lady Gaga, Justin Timberlake, Maroon 5, Shakira, Jennifer Lopez and The Weekend.
With post wires