Another Hollywood awards show demoted to YouTube
Another Hollywood awards show will not be televised. This time it’s the 2023 Film Independent Spirit Awards. If you want to watch the ISAs this year, you’ll have to watch them on YouTube.
Previously, ISAs aired on IFC, the independent movie channel. Now try to imagine how terrible the ratings must be for a third-tier cable network like IFC to jump ship. According to Showbiz 411, ISA only attracted 60,000 viewers.
A test model of my butt could easily double that.
Sixty thousand viewers? How is it possible? Well over 60,000 work in the entertainment industry. You would think that at the very least they would connect.
So now, on March 4 (mark your calendar!), the ISAs will air on IMBD and on the IFC YouTube channel.
Additionally, this is the second Hollywood awards show downgraded to streaming.
Last month, Breitbart News reported that the Screen Actors Guild Awards “are such a ratings failure that they’re moved to YouTube.” For nearly 25 years, the SAG Awards have aired on two national cable networks, TBS and TNT. This year… YouTube.
Last year, the ISAs had the pleasure of being broadcast on a national cable channel, IFC. This year… YouTube.
Even with Hasan Minhaj hosting… YouTube.
Oh wait, who is Hasan Minhaj?
Nothing against that Hasan Minhaj guy (if that’s how he identifies himself), but hosts are a big part of Hollywood’s awards show problem. Unlike Johnny Carson, Bob Hope and Billy Crystal, who drew tens of millions of viewers to the Oscars, there’s no one in show business with universal appeal anymore. Oh, and there’s one more problem…
There are no more stars.
The joy of watching these awards shows was once the glamor and allure of seeing the rarest breed: the movie star. Well, the revival has almost wiped out that species. Actors and actresses are all over social media and media now, costing them the most important quality a movie star can have: their mystique. We know these boorish dividers too well now, and we don’t like them.
The awards have turned into a grotesque spectacle where the Uber-Privileged One-Percent praise our virtue while berating the rest of us. The humility, the self-mockery, the gratitude towards the public and the desire to put on a show have completely disappeared. Honestly, there is no historical precedent for this. Hollywood is imploding under its own narcissism and hubris, everyone knows it, and no one seems to want to stop it.
Of course, another problem is that the product – the movies – sucks.
People will forgive all kinds of terrible behavior if you end up producing. But all these people produce is crap.
We don’t hate you Hollywood.
We just hate you back.
There is a difference, and don’t forget…