Amazon shuts down user reviews to ease backlash from ‘power rings’

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Amazon has temporarily closed user reviews for power rings on Prime Video, claiming to take this step so they can filter out “trolls” leaving negative comments about the new series.

The tech giant is clear: don’t ask questions, don’t voice complaints, just consume their content and get excited about it.

https://www.youtube.com/watch?v=x8UAAUAuKNcU

Amazon Prime Video has quietly introduced a 72-hour deadline for all user reviews posted on Prime Video so that each review can be assessed and approved for publication, according to a report by Variety.

According to the company, the goal is to determine if the review is genuine or if it is a comment from what is called a “bot”.

Others, however, might view this explanation with suspicion, as it may appear that Amazon is using the delays as a way to filter out negative reviews or complaints about the new woke series.

“Amazon’s new initiative to revise its reviews,” Variety reports, “is designed to weed out those published in bad faith, mitigating their impact.”

The report went on to say that “the series appears to have been criticized – when trolls intentionally flood negative reviews for a show or movie – on other sites like Rotten Tomatoes”.

On the left-leaning film and TV review aggregation website Rotten Tomatoes, reviews are separated into two categories: Tomatometer, a score that represents the vast majority of professional film critics, and Audience Score, which refers to members of the general public.

On rotten tomatoes, power rings received an 84% rating from professional reviewers and a 39% rating from user-submitted reviews.

Amazon’s retail ecosystem relies heavily on user reviews. It was therefore previously unthinkable for the tech giant to follow in the footsteps of Netflix, which abandoned its user reviews feature entirely after an Amy Schumer special was widely criticized by viewers. However, this recent initiative to protect power rings opens the door for Amazon to make an equally drastic move to silence its own customers.

You can follow Alana Mastrangelo on Facebook and Twitter at @ARmastrangeloand on Instagram.



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