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‘Ain’t too proud’ to shut down on Broadway as Covid-19 wreaks havoc

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‘Ain’t too proud’ to shut down on Broadway as Covid-19 wreaks havoc

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“Ain’t Too Proud,” a Temptations-based jukebox musical that opened on Broadway in early 2019, will end on January 16, the show’s producers said on Tuesday.

The musical is the fourth Broadway show to announce a shutdown in the past eight days, as the spike in Omicron variant coronavirus cases has exacerbated financial difficulties for a theater industry already hit by the pandemic.

Last week, the musicals “Jagged Little Pill” and “Waitress”, as well as the play “Thoughts of a Colored Man” announced that they had closed without even a farewell performance – all were already on hiatus due. of coronavirus cases among actors or the team.

The Broadway production of “Ain’t Too Proud,” on powerful group Motown, has not aired since December 15, citing cases of the coronavirus. It plans to resume on Tuesday, December 28, and hopes to last for another three weeks before shutting down permanently.

The musical also had a touring production which had to postpone shows at Kennedy Center in Washington because of coronavirus cases; its delayed start is also scheduled for Tuesday evening.

“Ain’t Too Proud” has enjoyed a prepandemic one-year spell, opening in March 2019 with a positive review in The New York Times, where reviewer Ben Brantley wrote: “While honoring all expected biomusical clichés , including the unfolding of its “greatest hits” subjects in swift and at times overly fragmented succession, this production refreshingly underscores the unlikely triumph of raw and combustible pieces assembled in scintillating smoothness.

After the long shutdown of Broadway, “Ain’t Too Proud” resumed its performances on October 16; Since the Broadway League no longer publishes box office receipts for individual productions, it’s unclear exactly how the show has performed over the past two months. The production received a $ 10 million grant for closed site operators as pandemic emergency assistance from the US Small Business Administration.

The musical won a Tony Award for its choreography by Sergio Trujillo; it features a book by Dominique Morisseau and a production by Des McAnuff, and the main producers are Ira Pittelman and Tom Hulce. The issue was capitalized for $ 16.75 million, according to a file with the Securities and Exchange Commission; he managed to recover that investment, according to a spokesperson.


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