ABC News is having a rough morning.
Third-ranked “CBS Mornings” is gaining ground on the network’s most popular morning show, “Good Morning America,” and we’re hearing that ABC News executives are panicking amid buzz that top boss Kim Godwin could be on his way. out.
“GMA” has faced its share of behind-the-scenes problems, including those involving former “GMA3” anchors TJ Holmes and Amy Robach who were ousted after their scandalous relationship came to light.
But insiders didn’t expect ABC to start the year beaten by “CBS Mornings” in some key demographics.
On Monday, the PR machine behind Gayle King’s CBS morning show boasted that it was number one among men 25 to 54 in last week’s numbers. “Beats GMA for the 20th time this season” with this group, CBS on X shared.
CBS also shared that its morning show beat out “GMA” among women 25-54 on February 7.
The ratings declines have only fueled ongoing rumors that Godwin, ABC News’ top boss, may soon no longer be around as president.
A source confirmed the company is deciding whether to re-sign Godwin when his contract expires this spring. But no spokesperson would comment on Godwin’s deal.
It’s becoming more and more common for CBS’ public relations team to release weekly news about its victories over “GMA.”
We’re told ABC is even “in a panic” following a string of CBS wins in the key demo, including three times in the last month.
A source told us CBS was winning because King booked her own big interviews, including a chat with her best friend Oprah Winfrey when she was promoting “The Color Purple.”
It doesn’t hurt that the network aired the Golden Globes, Grammys and Sunday’s Super Bowl, giving its morning show a first look at exclusive behind-the-scenes access.
Shawna Thomas, the CBS show’s executive producer, attributed the ratings gain to the chemistry of King and co-host Tony Dokoupil and Nate Burleson in an interview with Broadcasting & Cable. “I think we found a great trio,” she said.
But another insider scoffed at the idea that ABC is in a panic over third-rate “CBS Mornings,” telling us that “the word ‘panic’ wouldn’t be accurate.”
An ABC spokesperson said: “There is no panic. “GMA” is still No. 1 and has been for 12 consecutive seasons.