The former faculty of pharmacy in Lille recently transformed into a hotel – the Moxy Marriott – hosted 1er October 3, the first edition of the Around Video fair, entirely dedicated to video art. The formula of the fair in rooms, widely honed by the benchmark fair in the field, Loop, in Barcelona, since 2003, has the advantage of providing “stands” already equipped with large flat screens in a cozy atmosphere conducive to exchanges. with gallery owners and artists.
“Our model is obviously the Loop fair”, recognizes from the outset Renato Casciani, local collector and initiator of the fair, whose direction he has entrusted to the curator Haily Grenet, previously at the helm of the Camera Camera show within the UFO video festival, in Nice. “Lille is 40 minutes from Brussels and one hour from Paris. It would not have made sense to have a generalist fair, but the region, very rich in institutions, lends itself to specialized fairs. However, we must defend this medium, which is widely represented in institutions, but very little among private collectors ”, underlines this passionate unifier, whose contemporary art collection, launched twenty years ago, is almost a quarter devoted to video.
A feeling shared by the 26 galleries, including a dozen from Belgium, Denmark or Spain. The DNA Gallery, of Barcelona and regular at Loop, thus wanted “Discover the scene and local collectors, and support this dynamic rooted in northern Europe”. “It’s important to put together because video is a very important medium, but not easy to sell. There is no second market, and the intangible side, with multiples, is a bit scary ”, summarizes Bertrand Baraudou, from the Nice gallery Espace A Vente.
A certificate and a USB key
Unlike a painting or a sculpture, buying a video work amounts to having a certificate and a USB key. The standard is the edition of five copies intended for sale, with prices varying on average from € 7,000 to € 10,000 for the first edition (sometimes much more depending on the artist’s rating), and prices rising crescendo for the remaining copies, almost doubling for the last copy. ” We have to see if this medium will be more integrated by the new generation of collectors ”, Loïc Garrier point from the Ceysson & Bénétière gallery.
“Renato is a committed collector, and the proximity of the Fresnoy school in Tourcoing, where many talents come from, encourages interest in video in the region. Its fair therefore makes perfect sense for me, who have both a gallery in Paris and in Brussels ”, explains Michel Rein, who presented the new choral video of the young Belgian artist Ariane Loze, Kolumba, on the metaphysical aspirations at work in our standardized lives.
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